As a non profit charity event, BMOC serves as a source of contribution itself, as the women of Zeta Tau Alpha collect contributions from family, friends, strangers, and peers, which are donated to Susan G. Komen, Zeta Tau Alpha Foundation’s Think Pink, and the IU Simon Medical Center. Through all of ZTA’s efforts, we hope BMOC will help us accomplish many goals. Besides spreading awareness, other goals include providing funds to facilitate research and evaluate the efficiency, looking at accountability and governance of nonprofit organizations, and constantly redefining our programs to meet the continuing challenge of educating the public. The funds collected in the name of BMOC allow us to do a number of these things, including to provide mammograms for women who otherwise could not afford them, allowing us to save lives through early detection. Past the point of diagnosis, our mission  includes increasing awareness through education, working towards providing diagnostic breast care services for those in need, and providing nurturing support services. BMOC strives to bring together organizations and businesses who have products and services that support all aspects of the breast cancer cycle. Thousands of websites offer basic information, but we look to personalize and localize that information with ways to get involved. The American Cancer Society estimates that 4,400 new cases of breast cancer will be diagnosed among women in Indiana, and 900 of those will die of breast cancer. Some women, and their families, are just starting their journey. However, there are over two million women living in the U.S. who have been treated for breast cancer. And their journey still is not over. We’re getting somewhere, but we still have a long way to go, and you can help. Please donate, please spread awareness, please Think Pink.